Department: Market Access and Trade Internal relations: Public Sales Managers, Trade Managers, KAMs, Medical Affairs, Training, Compliance, Finance, among others. External relations: HCPs, Key Opinion Leaders, among others. Travel: Approximately 40% of the time.
Objective Create product promotion strategies at the level of private and public insurance companies and strategies for KAMs (pharmacies). With an approach adapted to the needs of the private market and pharmacies.
To develop marketing strategy for Oncology line.
Responsabilities 1. Develop a strategic marketing plan that includes sales analysis, Pharmacoeconomics issues (if possible), qualitative surveys, campaign feedback, competitor analysis, etc.
2. Prepare the campaign plan including marketing actions, promotional message, materials related to the products of the institutional and private market, including Oncology.
3. Develop a network of TAE's that become support to develop products in the private market.
4. Work as a team for the development and execution of commercial strategies at the pharmacy level.
5. Organization / Participation in SERVIER events (in synergy with private sales team) to reinforce the positioning of our lines in private institutions.
6. Manage budgets.
7. Participation / organization in cycle meetings. Product campaign presentations, materials to use and actions for the product (message, tool and actions).
8. Participate in Inter cycle meetings. Redirect efforts and focus areas with the product.
9. Monthly review of results, implementation, market situation (comprehensively): sales, campaigns, etc.
10. Virtual or in-person meetings for updates with medical representatives.
11. Carry out dual calls with the sales force (KAM) and meetings with HCP who can contribute to the campaigns and results.
12. Develop a strategic marketing plan that includes sales analysis, Pharmacoeconomics issues (if possible), qualitative surveys, campaign feedback, competitor analysis, etc.